Why copywriters are brilliant (and I’m not talking about me)

notepadBeing new to the world of freelance copywriting, I’ve been learning a lot from my fellow professionals – nosing through their websites, avidly reading their blogs and butting in on their twitter conversations.

What I’ve learned is that they’re a hugely friendly and supportive bunch.

Now obviously, they’re all trying to make a living from their craft. Trying to set themselves apart from their competition. Be the best.

But there’s a connection. A shared bond. A feeling of family.

I’m new to the scene, but I’ve been made to feel welcome. This is brilliant as it has quashed one of my biggest fears of going self-employed – loneliness. Previously working for 13 years in a thriving Communications team within a company of over 1000 people, I’m used to a busy work environment, verbally swapping ideas, proof checking, sharing office banter!

But, as I sit in my spare room office at home, I don’t feel alone. I’m now part of a mahoosive virtual office. A network of people eager to share what they know, what they’ve done, what’s worked, what hasn’t. Talk. Listen. Share. Advise. Chat. Joke.

So, one month in to my new life as a freelancer, I can honestly say that it’s been a pleasure. A pleasure to meet some great people. Different backgrounds, different expertise, different styles. But all part of a very unique club with a passion for the written word.

Thanks for all your help guys. You know who you are.


The perfect recipe for successful copywriting

????????????????????????????????????????????????????????????????As a child, when asked ‘”what do you want to be when you grow up?” I always replied the same thing. I want to be a chef.

Whenever Mum gave me the opportunity I would bash about in the kitchen, giving a commentary on my activity that any tv chef would be proud of.

Now a professional copywriter and writing coach, it occurs to me that there are many comparisons between my childhood dream and my current job.

So what qualities do we share?

We are able to:

  • attract an audience and keep them tuned in
  • apply our skills in delicious ways
  • motivate customers to do or feel something
  • turn a mix of ingredients into a work of art
  • demonstrate our skills simply and logically
  • adopt a style to suit the customer, and
  • consistently deliver great results every time, on time.

So although I’ve swapped my wooden spoon for a laptop, and my ingredients are a combination of words, grammar and punctuation, we’re not so different really.

I just like to imagine that I’m more Nigella Lawson than hairy biker!